The public relations industry’s leading PR news outlet, O’Dwyer’s, is teaming up with the Washington Media Group, producer of the award-winning weekly PR podcast, The Flack Pack, to bring listeners even more useful public relations news and information on the podcast each Friday.
Details of the collaboration were announced today by O’Dwyer’s Publisher John O’Dwyer and Washington Media Group President and Flack Pack podcast host, Robert Johnson.
Starting tomorrow, Friday, Sept. 20th, Flack Pack producers will work with the O’Dwyer’s staff to develop additional guest opportunities and produce a regular news headlines feature anchored by the O’Dwyer’s staff. Also, the show will be promoted each week to O’Dwyer’s and Flack Pack subscribers and social media followers.
“The Flack Pack PR podcast has emerged as a creative, informative, and entertaining place for pros to hear more about their profession each Friday. We’re reporting the latest PR news every day. Together, we will combine and leverage the power of our platforms to bring this content to a wider audience, in a way that both informs and entertains,” O’Dwyer said.
“We work hard to give our listeners content that helps them do their jobs. The team at O’Dwyer’s has been doing the same thing for 51 years. As this partnership between our journalists and our platforms matures, the audience will be the big winner,” Johnson said.
Johnson said he will work with the O’Dwyer’s team to pull from its reporting the stories that could benefit from a deeper podcast conversation, and that John O’Dwyer, or members of his team, will join him for interviews on select topics.
News segments will be reported from the O’Dwyer’s newsroom in Manhattan, where the Flack Pack will establish a remote podcast studio, Johnson and O’Dwyer said.
“The Flack Pack will continue to mix serious PR conversation with personality,” Johnson said. “We’re not changing the formula that has led to continued strong audience growth,” he added. “What we’re doing here is partnering with the most respected PR news source in the industry to provide our audience even more useful content on a weekly basis.”
The partnership launches tomorrow, Friday, Sept. 20th with Johnson’s interview of John O’Dwyer, exploring the history of the O’Dwyer’s Newsletter, and the legacy he now continues following the passing of his father, Jack O’Dwyer, last year. The Flack Pack publishes every Friday on Apple Podcasts, Spotify, and every other podcast provider. Episodes also can be played on the show’s website, http://FlackPack.us.
O’Dwyer’s has been covering public relations, marketing communications, and related fields for 51 years. The company provides the latest news and information about PR firms and professionals, the media, corporations, legal issues, jobs, technology, and much more through its website, weekly newsletter, magazine, directories, and guides. O’Dwyer’s is the most quoted source on the PR field by major media. Both the New York Times and Washington Post have referred to O’Dwyer’s as the “bible” of PR.
ABOUT THE FLACK PACK:
The Flack Pack PR Podcast is published every Friday by the Washington Media Group. It is produced and directed by a team of veteran public relations practitioners and former journalists from studios in Washington, D.C. The interview-focused podcast was launched in April 2018 to provide public relations professionals with information helping them improve their knowledge of the discipline. It offers interviews, tips, and entertaining features in a variety show format. The Flack Pack PR Podcast can be heard on Apple Podcasts and Spotify; by searching “Flack Pack Podcast” in the Google search bar; on all podcast apps; or online at http://FlackPack.us.
Robert Johnson (202–868–1991)
John O’Dwyer (571–228–3040)