LUSH UK's Soggy Social Media Plan

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Bath time is big business around the world. And for LUSH, that has meant a lot of social media followers. It’s UK Instagram channel has more than a half million devotees, while Facebook claims another 400 thousand fans, and Twitter connects with 200 thousand Lushies. So why would the company throw in the towel on social? Is this a sincere decision or a PR stunt? Robert parts the suds on this soapy situation with Flack Pack contributor Adrienne Wallace.

The Pack also wonders why some candy companies would ignore the chance for some good PR; the Buzzer Beater conversation temporarily goes awry; and Sarah signs off as the Pack’s sidewalk correspondent.




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