PR Agency Cheat Sheet

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LinkedIn lists more than 12,000 PR companies in its U.S. database. There are estimates that about 93-thousand people work in those firms. Are you one of these people? Do you want to be?

If you answered yes to either of these questions, then you’ll appreciate this week’s guest, Kristin Johnson, the co-author of a new how-to guide for PR agency prospects, “How to Succeed in a PR Agency.”

In this week’s PR Summer School episode, Robert interviews Kristin about the insights offered in the book, and her advice for anyone interested in the agency lifestyle. Also, the Buzzer Beater guest is cool under pressure, with a set of questions that will make your mouth water.


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