Tips for Better Media Pitches

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It’s tougher than ever these days to get a journalist to pay attention to a story pitch. PR pros outnumber reporters, so the volume of ideas flooding their way is no doubt too much to manage. Given that, what should you do?

Robert interviews Greg Galant, the CEO and Founder of Muck Rack, a software platform that aims to make your work with journalists more effective. Their conversation is packed with tips to remember the next time you have to sell a reporter your story idea.

Also, Flack Pack contributor Gina Luttrell braves the Buzzer Beater. What grade does she get for her knowledge of AP Style? Listen to find out!


Guest: Greg Galant

Muck Rack

New Muck Rack survey: How journalists find their news, use social media and work with PR teams in 2019

Muck Rack: 5 seriously easy ways to build stronger relationships with journalists

Muck Rack: This month in bad PR pitches

Contributor: Gina Luttrell

Amazon: The PR Agency Handbook by Gina Luttrell and Luke Capizzo

Amazon: Public Relations Campaigns: An Integrated Approach by Gina Luttrell and Luke Capizzo

AP Stylebook

Marketing the Moon by David Meerman Scott and Richard Jurek