It’s tougher than ever these days to get a journalist to pay attention to a story pitch. PR pros outnumber reporters, so the volume of ideas flooding their way is no doubt too much to manage. Given that, what should you do?
Robert interviews Greg Galant, the CEO and Founder of Muck Rack, a software platform that aims to make your work with journalists more effective. Their conversation is packed with tips to remember the next time you have to sell a reporter your story idea.
Also, Flack Pack contributor Gina Luttrell braves the Buzzer Beater. What grade does she get for her knowledge of AP Style? Listen to find out!